Recently, Arsenal Football Club sold the naming rights to its training facility in London Colney to Sobha Realty, a luxury real estate developer from Dubai. As a result of this agreement, the facility has been renamed the Sobha Realty Training Centre. The deal also includes the placement of Sobha Realty’s logo on Arsenal’s training kits.

Sobha Realty is known for projects such as Sobha Solis in Dubai Motor City, which offers luxury apartments with panoramic views and modern amenities.

As part of this collaboration, a gym branded with the Arsenal name has been established at the club’s training facility, equipped with state-of-the-art strength and conditioning equipment. This partnership aims not only to enhance the club’s training infrastructure but also to strengthen its international presence.